'A ribbon in the sky
for our love'
– Stevie Wonder
Client Aids Fonds
Role Creative direction
Agency Dietwee
Designer Stijn van de Ven
Brief Create a bold new look that is business savvy.
The dutch Aids charity Aids Fonds asked for a rebrand. The professional design with inexpensive production gave the right impression of the charity, that money was not being wasted. Classic fonts used in bold ways kept mind to their authority in research whilst showing their more approachable creative thinking side. Same with the images, instead of arranging expensive photoshoots we utilised all their existing archive of different shoots, stock shots and amateur images and used raster to bring it all into the same line, giving them a 'look'. This led to an award-winning annual report which literally used a ribbon to wrap the new Aids Fonds being presented.
Continuing to work with the charity for their annual GayPride boat as part of a multi-disciplinary talent pool curated by Aids Fonds. The charity always a main feature in the parade. A quick sample here of bold 'Frankie' style tees for collectors and speech bubble signs for the boat to speak directly with the crowds.
Feeling the love
